Abramian Group is a home electrical service brand focused on providing reliable residential electrical solutions, including electrical repairs, home security camera installation, and landscape lighting services. The goal of this project was to create a professional, trustworthy, and premium brand identity that reflects quality workmanship, dependability, and a modern service-based business.

The visual direction centered around a bold black-and-gold color palette to communicate professionalism, confidence, and high-end service. A custom logo was designed using a lightbulb and electrical plug concept to clearly represent the electrical industry while giving the brand a memorable and recognizable identity.

To support the brand rollout, business cards and marketing flyers were designed with a consistent visual system, including clean typography, strong hierarchy, branded gold accents, and service-focused messaging. The business cards provide a polished first impression, while the flyers help promote Abramian Group’s core services and encourage customers to contact the business directly.

Overall, the project established a cohesive brand presence across print and marketing materials, helping Abramian Group appear more professional, credible, and ready to connect with residential customers.